Not only have I enjoyed writing the posts on this blog, I've learned a lot too, from the conversations they have sparked up. I've had the pleasure over the last few months of talking to a whole range of businesses from retail to financial services and beyond, and what they have all shared is a growing understanding of the importance of really connecting with their customers. New media like social networks and blogs give us new tools to do that, but the fundamentals remain the same - we need to understand our customers, we need to be thoughtful about how we communicate with them and we need to be as good at listening as we are at talking. Best practice in customer marketing is breathtaking, but all too rare.
Well, it looks like I'm about to get back to practicing rather than preaching, so this may be the last post on Moving Tribes for a little while. I will stop by to add some additional thoughts over time, but in the meantime thank-you - if you've been a reader of this blog over the last few months, have commented on the posts or if you are one of the many people who have offered me your perspective over coffee or a beer, I'm indebted.
Now, time to turn the page and start the next chapter.
