Biography
For over 15 years I have been marketing to consumers on behalf of some of the UK's biggest brands. This blog is the home of my writing on what I've learned over that period. My objective is to share, develop and refine these ideas with the help of the readers of the blog, so that we all contribute to taking marketing forward as a discipline. You can also follow the other links shown here to reading my twitterings and find out a bit more about me.
